My research is all about the situation of designer’s jewellery brand at present and how it will develop in the future. Running a successful brand requires around 90% business acumen and only about 10% good esthetics. So, as a luxury Jewellery Management learner, our aim is to balance the gap between the design and business sides of set up a successful brand. From a realistic overview of the key elements we need research, development and nurturing in the context of our own business to give the brand a chance to compete favorably within a demanding, unforgiving and competitive industry. I have expanded on the issue of sustainability and included some new case study.

我的研究方向主要是研究有關(guān)于珠寶的設(shè)計(jì)師品牌的現(xiàn)狀以及它的發(fā)展前景。成功的經(jīng)營一個(gè)品牌需要近90％的商業(yè)頭腦，然而只需要10％的好審美。因此，作為一個(gè)奢侈品珠寶管理者，我們的目標(biāo)是通過平衡設(shè)計(jì)和商業(yè)之間的差距從而建立一個(gè)成功的品牌。從對我們自身業(yè)務(wù)背景下的關(guān)鍵要素的現(xiàn)實(shí)概述中，我們需要進(jìn)行研究，開發(fā)和培育，以使品牌有機(jī)會(huì)在苛刻，無情和競爭激烈的行業(yè)中進(jìn)行競爭。我已經(jīng)擴(kuò)展了可持續(xù)性問題，并包括一些新的案例研究。